“I’m never eating there again,” he told me. “You know what they do?”

I was standing around at a party twenty years ago, and conversation got around to what our first jobs were. I said that my first job was at the McDonald’s, and someone in the circle looked stricken. “You couldn’t pay me to eat there. You know what they do there?” he asked. “I knew a guy who worked at McDonald’s, and he saw this other guy drop a hamburger patty on the floor by mistake, and he picked it up and put it on a burger and they served it. I’m never eating there again.”

The guy at the party had invoked the nameless “they,” as if McDonald’s tells its kitchen workers it’s OK to observe the five-second rule. Maybe he meant “they” to mean there was a secret cabal of grill workers who create Big Macs with special seasonings from the floor. He took the actions of one worker at one time to be an indicator of a trend. He nursed his horror and made sure everyone else knew about it.

But what if this tale of the dirty burger got on the news? Maybe the story would spread like wildfire across the country, with outraged citizens letting everyone else know about this horror. Maybe pundits would come out with columns excoriating the stupid practice of picking up hamburgers dropped on the floor, and why it’s bad for business. Maybe opportunistic politicians could beat their chests and call for a Justice Department inquest into this alarming trend.

Absurd, right? But that’s exactly what this non-trend of “job interviewers demand your Facebook password” is.

Over the past week, blogs and message boards and, of course, Facebook have been burning up with outrage at this non-trend. People commiserate and shake their heads grimly, imagining being stuck between the rock of having an employer snoop in our Facebook accounts and the hard place not having a job. People turn on Internet Tough Guy mode and imagine their defiance at the scenario, or give their theories as to the legalities of the practice. Business pundits weigh in on why it’s a bad idea.

The original AP news story that sparked this hullabaloo named one candidate, Justin Bassett, citing one interview at one unnamed company. That’s it. Still, it’s been rerun over and over and over. Every article has a similarly declarative headline like “Job seekers get asked in interviews to provide Facebook logins.” That’s as absurd as saying “McDonald’s serves burgers off the floor” because of the story the guy at the party told.

The news media have added non-facts, with one headline calling it a “growing trend”.
The follow-on news stories didn’t help. News media and bloggers snowballed it without doing further research. Even NPR, smarting from Mike Daisey’s fabrications, ran the story saying that “some companies” are asking for Facebook passwords. “Some companies” has as much to back it up as “they,” but it doesn’t sound so bad.

Senators have called on the DOJ and EEOC to launch investigations. (Also disturbing to me is Schumer’s assertion that in the job-seeking process, “all the power is on one side of the fence,” which only helps reinforce that incorrect idea.)

Is it plausible that this practice is widespread, and getting moreso? Sure, it’s plausible. Our privacy erodes every day, and millions of us do it through Facebook willingly. The story has the feel of truthiness. Doesn’t it just seem like the thing that Big Business would do to us? We already piss in cups to prove that we’re drug-free so that we can come in and shuffle paper.

To be sure, there are cited cases in that AP story of employers requiring access to candidates’ Facebook accounts. As Matthew Kauffman points out in his excellent probing of this story, those cases are of law enforcement and corrections departments, where greater scrutiny of candidates is common and expected. “In many of those cases, of course, applicants are also subjected to a full-on psychological evaluation,” Kauffman points out.

Kauffman’s aritcle isn’t alone in being sensible. An article on CNN.com says “The reason you haven’t come across any job interviewers asking for your Facebook password is that the practice is pretty rare.”

But how did this non-story get to this point? You got suckered in and the media ran with it.

When you heard this story, did you even question it? Or did you just forward it and post it as if it was an important life-saving story about there are these gang initiations and how “they” will kill anyone who flashes their lights?

It’s 2012, and we are the media. When we fan the flames of non-issues like this, we become the media that we should seek to leave behind.

Finally, in my job as blogger about employment and job interviews, I would be remiss in not addressing how to deal with a request for your Facebook credentials. I’ve read plenty of comments in threads suggesting walking out of the interview, or lying to the interviewer and saying you don’t have a Facebook account.

Walking out may feel good, as righteous indignation so often does, but it doesn’t help your situation. You give up any chance you had of getting the job. Lying is easily disproven, and. worst of all, requires you to lie.

The best answer is to calmly and respectfully say “I believe it’s best for business to keep business and personal life separate. That’s why I keep my private life private.” You may not get the job, but at least you’ll have been turned down while keeping a strong sense of ethics about you… which is more than you can say for companies that would ask to snoop in your private life.