I watched the Super Bowl last night, and GoDaddy’s annual brain-dead skinfest reminds me that I have domains to transfer off of this embarrassment of a company. I’ve already transferred away a half dozen, and have nine more coming up for renewal in the next eight months. All will be transferred to new registrars.

I’m not leaving GoDaddy because their TV ads are demeaning to women.

It’s not that their TV ads are demeaning to viewers.

It’s not that their home page currently features seven sexualized women in the first screen. Even playboy.com only has three.

It’s not that they supported SOPA.

It’s not that they changed their stance on SOPA in the face of predictable public backlash.

It’s not that their user-facing admin screens were designed by an orangutan on meth and a committee from Marketing.

It’s all of it. Put together, GoDaddy prove themselves to be buffoons.

The SOPA turnaround was especially telling. The company figured it could come out with some good PR by taking a stand on SOPA, and bailed when they found out they were on the wrong side of it. “Go Daddy will support it when and if the Internet community supports it” said a press release. That’s hardly inspiring, GoDaddy. If you’re going to come out and support legislation, do it because it’s the right thing to do, not because “the Internet community” says so.

Worst, how can I support a company that treats me with such contempt? Every part of every admin process is filled with pitches for add-on services that obscure what I want to do. Bob Parsons thinks that I’m going to be swayed to use his company because they’re edgy enough to show skin.

GoDaddy thinks I’m stupid. And maybe I was for sticking with them for this long. No more.

For me, I’ve been moving my domains to pairNIC and dynadot. Some people have recommended gandi.net, but I think that any company that sells itself with a tagline of “no bullshit™” is only slightly less buffoonish as selling with the Pussycat Dolls.

If you’re using GoDaddy as a registrar, I ask you to consider the contempt with which GoDaddy holds you in next time it’s time to renew your domain names.